Before reaching out to Press for Femme, Dr. Michelle Tan had little to no knowledge of the benefits of a strong social media presence. But seriously, why would she bother learning about new tech when she's busy running her clinic and working full-time at WorkSafe BC; building a rehabilitation program for injured workers? #bossAF #GOMICHELLE
So, we took it upon ourselves to build her social media platforms from scratch. This includes shooting, planning and producing!
We've switched up AVB's editorial concepts to something more refreshing, professional and appealing to our new target market - Millennials. #noregrets
We were SO excited to take on this one-month content creation project from healthy food professional - Jessica Mortari for AVO Real Food's new menu launch!
No actually, we got to play with food... What more could you ask for?!
Being a fashion and beauty influencer for four years, Danica has worked with numerous brands over the years to create content. Basically making things pretty and presentable. ;)
Boss lady Ana Viseroui had trouble creating a consistent branding flow for her local Vancouver makeup empire, Ana V Beauty, so Press for Femme swooped in to help her nail down her ideas and took it one step at a time.
We tore apart her old branding and successfully rolled out her new look - gaining much more attention as a result!
From updating their logos to redesigning their packaging and stepping up their photo content - Press for Fem was able to re-modernized Hollywood Boutique's personality into something bigger and better. Goal: Be the next Fashion Nova.
Press for Fem organizes all of Hollywood Boutique's lifestyle shots uses for both social media and e-commerce to assist in stimulating sales and brand awareness.
This includes coordinating, shooting, editing and publishing content.
Celebrating one of SmartSweets' greatest milestones, Press for Fem was able to step in and create interactive stories to get our followers just as proud and excited as we were!
CALLING ALL BLOGGER BABES! We love to party with you! Especially when it comes to launching new prod for our clients.
Brunch with Ana V Beauty was an intimate get together hosted at the Hawksworth Hotel where we invited four of Vancouver's best beauty bloggers! We dazzled them with great food, luxe ambience and even better AVB products. This lead to having some of Vancouver's best beauty gurus gush about our products on their social platforms.
#BossBabe Ana Viseroui felt that she needed to connect with a newer and younger market, Millennials and early Gen Z's in order to continue growing her Vancouver makeup empire - Ana V Beauty!
So we decided to incorporate the influencer marketing into the equation and reached out to everyday women who we felt fit this campaign.
Towards the end of the campaign, we bumped up our following by a whopping 12.39% in just a short amount of time and began raising some curious brows. It's safe to say that this tactic really amped up our brand awareness.
Here's a few of our fave posts from our #AVBNextGen influencers.
We put together this nifty female empowering graphics for LOI's IG stories for #IWD2018, and it not only hit it home with some #kickass words of wisdoms from some of the coolest female entrepreneurs... But it also got the attention of GirlBoss and NastyGal founder SOPHIA AMOROUSO.
Yeah, you read that right. THE girl boss Sophia gave us some serious kudos.
BTW, we threw in a few memes LOI followers seemed to relate to the most. ;)