#BossBabe Ana Viseroui felt that she needed to connect with a newer and younger market, Millennials and early Gen Z's in order to continue growing her Vancouver makeup empire - Ana V Beauty!
So we decided to incorporate the influencer marketing into the equation and reached out to everyday women who we felt fit this campaign.
Towards the end of the campaign, we bumped up our following by a whopping 12.39% in just a short amount of time and began raising some curious brows. It's safe to say that this tactic really amped up our brand awareness.
Here's a few of our fave posts from our #AVBNextGen influencers.